Khashayar Haghshenas
Senior Marketing & Communications Manager · Brand & Growth Consultant
Founder and owner of KHH Marketing and Branding Agency
I’m Khashayar Haghshenas. I help businesses understand the right customers, clarify their offer and connect customer acquisition and retention to budgets, teams and measurable objectives.
Experience grounded in practice
Selected experience through organizational roles, consulting and projects
We start with your challenge
From market understanding and marketing planning to reviewing conversion, we define the problem, deliverables and responsibilities before starting.
Review the market, customers and current performance, then translate priorities into a marketing plan, budgets, campaigns and team responsibilities.
When customers lack a clear reason to choose your brand, or your messages and product portfolio feel fragmented, we define the positioning and brand architecture.
Review lead quality, sales offers and customer drop off so marketing and sales can work toward a shared plan.
For a new product or market, we assess the opportunity and define the audience, value proposition and market entry plan.
Useful when online activity spans several channels but it is unclear which attracts qualified customers, why acquisition costs change or why website visits fail to become enquiries.
Useful before a new campaign, media allocation or agency proposal review, and when previous advertising reached people but its business effect remains unclear.
My experience with Rahmani Group, Mihan and BigBear informs my work on food brands and markets. For portfolio development or a new product launch, we start with customers and competitors, then connect positioning, the value proposition, routes to market and communications. The result should make decisions, ownership and performance measures clear.
Read the guide to starting a marketing planFrom execution to business results
48
simultaneous activation locations in Iran
BTL launch with simultaneous events in 48 locations across Iran over 20 days; 19% market share nationwide following launch.
30×
unit sales growth from 2023 to 2026
Contributed through my marketing roles to 30 times the unit sales at Rahmani Group from 2023 to 2026.
760
billboards live simultaneously across Iran
Planned and delivered an outdoor campaign for Khoshbakht with 760 billboards live simultaneously nationwide.
30%
platform audience growth
The SnappFood “Harchi Bekhay” campaign was accompanied by 30% growth in the platform audience.
Up to 40%
reduction in customer acquisition cost
Optimised customer acquisition costs at Snapp, reducing CAC by up to 40%.
30+
advertising campaigns
Experience planning and delivering more than 30 advertising campaigns, spanning product launches, field activations, outdoor media and platform campaigns.
growth in SnappFood brand awareness against the comparable period
annual budget under my management in Iranian year 1400
permanent team under my management
event team managed for the Life Star launch
launched across more than 10 brands
Media planning, budget allocation, channel selection and flight scheduling are part of my practical experience delivering national campaigns.
In Iranian year 1401, I obtained approval for energy drink outdoor and television advertising and took the campaign through placement and broadcast.
Across different projects, I have worked with Ali Zand Vakili, Sina Mehrad, DJ Farreh, DJ Dinatonic and more than 100 influencers.
My work has also included sponsorships for the films “Gasht e Ershad 3” and “Pool Party”, and Hamid Hami concerts.
Working together, step by step
We discuss your business, its current position and the decision ahead of you.
We agree on the scope, expected deliverables and the right format for the engagement.
We turn recommendations into specific, prioritized actions that can be tracked.
About me
Khashayar Haghshenas
Senior Marketing & Communications ManagerI am a senior marketing and communications manager and brand strategy consultant with over 12 years of experience across food and beverage, consumer goods, digital platforms and export markets.
From marketing at Big Bear and Peyk Bartar to B2C marketing management at SnappFood, Mihan and Rahmani Group, my work connects market understanding with business decisions. My background also includes founding and managing ventures at Rahnama Fars, Bia Kish and NoPaKar, alongside consulting across ecommerce, beauty, clothing, recruitment and industry.
The experience behind the perspective
Senior marketing, brand and communications leadership across Rahmani, Mani, Kariz, Rostani and Golverdi. Strategy and budget ownership, product development from research and positioning to packaging and launch, and integrated campaigns with brand, sales and R&D teams.
Marketing Manager at Mihan Industrial Group. Marketing plans and budgets, media and outdoor campaigns, brand consistency, retail marketing materials and exhibition presence. The role was followed by a consulting engagement.
B2C Marketing Manager focused on customer acquisition, engagement and revenue growth. Digital and outdoor campaigns, social media, SEO oversight, CRM and performance reporting.
Marketing Specialist at Big Bear and local brand representative after relocating from Stockholm to Iran. Localized brand strategy, delivered events and sponsorships, and coordinated with head office.
Entrepreneurship and leadership
Past experience building and managing ventures alongside my marketing and consulting career.
Marketing AgencyFounder and owner
CEO
Mihan Group subsidiary · Tourism and hotels
Former CEO
Polymer industry
Former CEO
Mihan Group subsidiary · Transportation startup
Founder, board member and shareholder
Founder, board member and shareholder
Founder, board member and shareholder
Board member and shareholder
Food production and distribution
Professional leadership beyond organisations
Second Vice Chair of the Branding Commission
Contributing to the commission's professional discussions and programmes on branding and business challenges.
Commission Director
Supporting professional knowledge exchange, shared learning and stronger connections among marketing managers in Iran.
Branding at national scale
Previous involvement
Previous involvement
Ongoing involvementOngoing involvementExperience with organizations across several industries, including consulting, project and in-house roles at different stages of my career.
Second Vice Chair of the Branding Commission at the Iran–Italy Joint Chamber of Commerce; experience as a board member at Bia Kish and CEO of Rasa Keshavarz Aryaei within Mihan Group. Teaching at the University of Tehran in agriculture and at Aidin, alongside applied AI marketing education.
Consulting experience in advertising, public relations and customer relationships, social media advertising and marketing, and digital marketing strategy and management.
Latest qualificationDBAMarketing and consumer behavior
London Business School
MBA
BBA / MBA
BSc
Karazma
MPT (Matris Pedia Training)
The Knowledge Academy
The Knowledge Academy
The Knowledge Academy
HubSpot
Tehran Technical Complex
HubSpot
IE Business School
London Business School
America Institute
University of Colorado Boulder
London Business School
Rema School
Teaching and shared experience
Alongside consulting and marketing management, I teach marketing and the application of AI in the field.
My learning group for marketing, branding and discussions about practical experience.
Join the learning groupVisit KHH Marketing News for marketing content and news.
View the Telegram channelMedia
Khashayar Haghshenas website · News
Khashayar Haghshenas visited the ninth Tehran Architecture Exhibition at Termeh Media’s invitation. A look at spatial design, materials and exhibition experiences, with video.
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Khashayar Haghshenas website · News
Khashayar Haghshenas at Marketalk 11 in Tehran, with the speakers’ campaign topics, professional attendees and an uncropped photo gallery.
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Khashayar Haghshenas website · News
Khashayar Haghshenas attended the Industry and Mining Commission meeting of the Iran and Canada Joint Chamber of Commerce as a guest on September 29, 2026.
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اگروفودنیوز · News
News of Khashayar Haghshenas’s election as second vice chair of the Branding Commission.
Open original source
اقتصاد سبز · Article
An article by Khashayar Haghshenas on marketing in agriculture and healthy food.
Open original source
دیامبرد · Interview & report
A multi-voice report including Khashayar Haghshenas on resources and team productivity.
Open original sourceBlog
Brand strategy
Write a useful positioning statement by choosing a buyer, purchase context, alternative and proof. Includes a hypothetical example and a practical review checklist.
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Marketing planning
Allocate marketing spending around the growth constraint, full costs, operational capacity and evidence, rather than fixed percentages or historical channel averages.
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Brand and packaging
Assess packaging redesign through shelf recognition, product comprehension, variant selection and careful sales evaluation, rather than design preference alone.
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Advertising management
A practical agency briefing method covering the problem, audience, desired change, evidence, scope and approval owner, with a kickoff checklist and hypothetical example.
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Brand strategy
Review a brand portfolio through audience, promise, parent credibility and support costs. Includes a hypothetical example and practical naming governance.
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Go to market
A marketing guide to pricing a new product through the buying unit, alternatives, perceived value and research, without profit guarantees or financial advice.
Read articleWe identify the constraint: customer understanding, positioning, product, sales channels or marketing planning. We then align priorities, resources and performance measures in an actionable plan.
Brand strategy defines your audience, promise and differentiation. Naming and visual identity express those choices; a logo alone cannot replace the underlying strategy.
Start with customer needs and market evidence. Review the offer, competitors, pricing, distribution and execution capacity, then test the key assumptions before scaling.
Share your business, offer, main challenge, target market and desired outcome using the contact form or WhatsApp. The scope, timing and deliverables are defined around that problem.
Opportunities
I am accepting résumés for the roles below. Put the selected job title in the email subject and attach your résumé.
Join the WhatsApp community for project work in events, brand activations and on site operations. New opportunities are shared in the group.
Applications are sent by email; selecting a role opens your email app.
Your next step starts here
Describe your business, main challenge and intended outcome, such as attracting qualified customers, improving conversion, building a marketing plan or launching a product. This helps define the scope and deliverables.
On social media
Follow my notes and conversations on marketing, brands and professional experience.